The paradox of marketing in an e-business environment is that it’s more complex than marketing directly to consumers, and yet fundamentally the same. (71 ) [The basic equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it.] In a retail environment, that’s where the story often ends: getting to a sale is the focus and point of marketing. That’s not true in an e-business environment.
(72) [There are so many e-business marketing strategies and there are just as many business marketing strategies offline.] But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time. Focus on the best online market strategies when you create your internet marketing plan.
The following are some of the most effective marketing strategies online:
(73) [Create a high quality website that offers excellent information and resources to those visiting the site.]
Execute effective performance marketing campaigns. (74) [ You can actually target potential customers based on the keywords they search for.]
Don’t underestimate the value of quality links.
Showcase your expertise in forums, groups, and social networks.
(75) [Email marketing is an absolutely essential e-business marketing strategy.]
And if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business greatly.
Creating your own affiliate program is arguably the most effective way of growing your business and sales online.
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