电子商务英语2018年4月真题试题及答案解析（00888）

Address risks that arise from changes in the environment.Counsel can address risks and vulnerabilities that arise from changes in the technical, business and legal environments. Such changes might include the development of new payment technology, changes
A.It is hard for an e-business to succeed and go bankrupt as well.
B.It is easy for an e-business to succeed and go bankrupt as well.
C.An e-business will finally evaporate.
D.It is harder to maintain success in e-business.

55: 17、“On the down side，you don’t get much customization or integration.” What does “on the downside” mean?

A.provide new mechanisms for settling quarrels before going to the courtroom
B.secure the e-business environment
C.address risks and vulnerabilities arising from changes in technical environment.
D.protect the interests of both e-businesses and customers

57: Passage 2
On key answer to the problem of finding and keeping customers—and turning their good will into sales一is having good Customer Relationship Management. CRM’s goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clients.
eCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers’ buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.
Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under $50 per user month. (On the down side,) you don’t get much customization or integration.
15、In order to find and keep customers and tum their good will into sales, the most important thing is to______.

62: When you search by keyword, you often get_______results and the return of a lot of irrelevant information.

63: Passage 1
It is widely acknowledged today that new technologies, in particular access to the Internet, tend to modify communication between the different players in the professional world, notably：
■ relationships between the enterprise and its clients.
■ the internal functioning of the enterprise, including enterprise-employee relationships.
■ the relationship of the enterprise with its different partners and suppliers.
E-business, therefore, is a term used to describe business run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business—that is to say, any business which utilizes a computer. This usage is somewhat archaic, however, and in most contexts e-business refers exclusively to internet business.
The most common implementation of e-business is as an additional, or in some cases primary storefront. By selling products and services on line, an e-business is able to reach a mush wider consumer base than any traditional brick-and-mortar store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.

An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even man
A.the enterprise and the professionals
B.the enterprise and the Internet
C.the computer user and the customer
D.the enterprise and its employees