电子商务英语2013年1月真题试题及答案解析（00888）

他的这篇报告写得很好，只是有几个小问题。(except for)

多家工厂声称他们需要有经验的工人。(experienced)

新技术对公司的发展有重要的影响。(have an effect on)

约翰创造了新的世界纪录。(set up)

我有时感到区分英语和法语很困难。(distinguish from)

阅读下面的短文，然后把划线的句子翻译成汉语。

How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) [Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business.] The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) [You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it.] Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.

(73) [Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site.] The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

Most important, you are able to compare information in your Web logs against information from internal and external sources. (74)[Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with.]

Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) [You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content.]

automotive industry

maximum value

interactive TV

cost-effective and efficient

purchase attempts

shipping method

site traffic

buying leverage

“Return” and “New” customer paths

information retrieval

text documents

eProcurement

URL

cataloger

data collection

趋势，倾向 n.t______

使合乎规格，使标准化 v.s______

产生;屈服;让步 v.y______

无效果的 adj.i______

车辆;媒介 n.v______

偶然的;随便的 adj.c______

基本上，根本上 adv.b______

分类;归类 v.c______

同义词 n.s______

扣除;减除 v.d______

分配;分发;分布 v.d______

行政官;行政人员 n.e______

立法;法规 n.l______

合同;契约 n.c______

产生;发生 v.g______

38、From the third paragraph, we can infer that ______.

40、In the last paragraph, what Wind said means ______.

39、Compared with traditional customers, the emerging cyber consumers ______.

37、The paper mentioned in this passage was written by ______.

Passage 2

The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).

The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.

To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”

For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.

36、The passage was most likely to be taken from ______.

35、The passage is mainly about the idea of ______.

34、David Tebbutt started Computertown UK with the purpose of ______.

32、We can infer from the text that “computer-literate” means ______.

Passage 1

Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.

One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-literate.”

David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”

31、Which of the following is David Tebbutt’s idea on the relationship between people and computers?

33、The underlined word “it” in the second paragraph refers to the idea that Computertowns ______.

30、()

29、()

27、()

26、()

28、()

25、()

24、()

23、()

One project to overcome the limitations of the(21)search engines is the EuroSearch project. EuroSearch is a(22)of national search engines which gives much better results and is more(23)to the challenges of the multilingual and multicultural global Internet. The(24)members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a(25)to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the(26)languages.

Every national site that is part of the federation remains in the country of(27) and is maintained by a native speaker who will(28)that the search works in their own language. At the same time, the EuroSearch framework tries to remain(29)to other countries and services who would like to become part of the(30).

21、()

22、()

______ in my present work, I would be quite willing to do what you ask me to.

It’s ______ on you to advise your students before they leave school.

Four weeks ______ for making the necessary preparations.

All of my efforts to ______ peace failed at last.

The laws to be made have to ______ to various special interest groups.

If you don’t pay your bill, they will ______ your gas.

Let’s sing together, ______ ?

These factories are ______ to the foreign trade company.

We wouldn’t lose courage even if we ______ again.

It is most important that one of the brakes on your bicycle ______ properly.

Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.

You have never met each other before, ______?

When we got to the theatre, the play hadn’t started yet, so we ______.

They are ______ a mass production movement to meet so many foreign orders.

A new type of computer is going to ______ next year.

______ were naturally a musical family, all of whom were excellent pianists.

Nothing can ______ being unkind to small children.

English ______ all over the world as a universal language.

Tom has lived in London and Manchester, but he doesn’t like ______ city very much.

It is proved that this substance reacts ______ as fast as the other one.