电子商务英语2012年10月真题试题及答案解析（00888）

为了获得市场份额，他们必须竭尽全力。(market share, go to lengths)

愿意买该产品的人越多，价格就降得越多。(the more, the more)

我们要在出发前把一切都规划好。(plan out, departure)

阅读下面的短文，然后把划线的句子翻译成汉语。

It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc. estimates that over 75% of e-commerce start-ups will end in failure. (71) [While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up.] This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72)[Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.]

One thing is clear: There are a lot of ways for a new business to go out of business. (73) [Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail.] To increase the chances of success, managers need to consider four crucial inputs:

Management / People:The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.

Market Opportunity:To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) [In addition, management must recognize the company’s market position and the potential of its ideas in the market.]

Funding:The ability of the venture to raise operating cash in order to establish profitability.

Product and Service:This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.

 (75) [By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.]

电子商务的交易通常涉及几个互动的步骤。 (involve, interactive steps)

我们怎样才能防止这种疾病蔓延?(prevent…from, disease)

information technology

human resources

market share

Federal Express

e-money

web server

strategic objective

domain name

customer service

balance sheet

information network

real-time communication

B2B

intelligent search engines

account data

流行;货币 n.c____________

整理;安排v.a____________

合同;契约 n.c____________

保留;保持 v.r____________

声称;认领 v. & n.c____________

保证 v. & n.g____________

尝试，试图，努力 v.a____________

抵押 v. & n.m____________

收入;岁入 n.r____________

转移;调动 v.t____________

分类;归类 v.c____________

采访;访问，对…进行面试 n. & v.i____________

放弃;遗弃 v.a____________

报答，报偿，奖赏 n. & v.r____________

技术员;工艺师 n.t____________

40、The writer of the article thinks that ______.

Passage 3

Have you ever been in a meeting while someone was making a speech and realized suddenly that your mind was a million miles away? You probably felt sorry and made up your mind to pay attention and never have daydreaming again. Most of us, from earliest school days, have been told that daydreaming is a waste of time.

“On the contrary,” says L. Giambra, an expert in psychology, “daydreaming is quite necessary. Without it, the mind couldn’t get done all the thinking it has to do during a normal day...You can’t possibly do all your thinking with a conscious mind. Instead, your unconscious mind is working out problems all the time. Daydreaming then may be one way that the unconscious and conscious states of mind have silent dialogues.”

Early experts in psychology paid no attention to the importance of daydreams or even considered them harmful. At one time daydreaming was thought to be a cause of some mental illnesses. They did not have a better understanding of daydreams until the late 1980s. Eric Klinger, a professor of psychology, is the writer of the book Daydreaming. Klinger says, “We know now that daydreaming is one of the main ways that we organize our lives, learn from our experiences, and plan for our futures… Daydreams really are a window on the things we fear and the things we long for in life.”

Daydreams are usually very simple and direct, quite unlike sleep dreams, which may be hard to understand. It’s easier to gain a deep understanding of your life by paying close attention to your daydreams than by trying to examine your sleep dreams carefully. Daydreams help you recognize the difficult situations in your life and find out a possible way of handling them.

Daydream cannot be predicted; they move off in unexpected directions which may be creative and full of useful ideas. For many famous artists and scientists, daydreams were and are a main source of creative energy.

So the next time you catch yourself daydreaming, don’t stop. Just pay attention to your dream. It may be more important than you think.

38、Daydreaming used to be considered ______.

39、Compared with sleep dreams, ______.

37、In the last paragraph, “business is business” means that ______.

36、E-business investments are different from other IT investments in that ______.

Passage 2

Curley says the most easily justified e-business investments are those that provide business value and improve IT efficiency. One example he cites: peer-to-peer enabled e-learning, or distance learning facilitated by technology. This provides just-in-time instruction that can be more effective and efficient than traditional education—and uses the existing corporate IT infrastructure. “This makes the investment attractive to both the business and the information technology organization,” Curley says.

What makes e-business investments the same as other IT investments? Curley says it’s the need to understand the goals and the investment’s expected impact. Is the impact improved business efficiency, effectiveness or perhaps business transformation?

But what makes e-business investments different? For starters, there is the pace at which investments may need to be made. The faster you move, the less likely you are to have operational excellence. The key is getting everyone to agree on the right tradeoff.

Experts note healthy trends as a result of the economic downturn. Rather than blindly pouring cash into Internet divisions, for example, executives are recognizing that business is business — whether online or in person. They also recognize that all the returns aren’t obvious at the start.

34、According to the first paragraph, peer-to-peer enabled e-learning is a justified e-business investment because ______.

35、In Curley’s opinion, e-business investments are the same as other IT investments in that ______.

33、It can be inferred from the passage that we could have learned much more about our past than we do now if our ancestors had ______.

32、“Remembered history” refers to ______.

Passage 1

If we were asked exactly what we were doing a year ago, we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day, we should be able to give an answer to the question.

It is the same in history. Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country, but often it was destroyed by fire or in a war.Sometimes there was never any written record at all because the people of that time and place did not know how to write. For example, we know a good deal about the people who lived in China 4,000 years ago, because they could write and leave written records for those who lived after them. But we know almost nothing about the people who lived even 200 years ago in central Africa, because they had not learned to write.

Sometimes, of course, even if the people cannot write, they may know something of the past. For most people are proud to tell what their fathers did in the past. This we may call “remembered history”. Some of it has now been written down. It is not so exact or so valuable to us as written history is, because words are much more easily changed when used again and again in speech than when copied in writing. But where there are no written records, such spoken stories are often very helpful.

31、Why do we know very little about the central Africa 200 years ago?

28、()

29、()

30、()

27、()

26、()

24、()

25、()

23、()

22、()

It is not surprising that people(21) ever associate Britain with wine and in fact it may astonish you to learn that grapes are grown (22)in England and nearly 200,000 bottles of wine were sold in 1975. (23) very new in growing grapes in Britain, in spite of the climate. The Romans planted the first vines about AD 300 and (24) a long time people always drank home-produced wines. What (25) the English wine industry was not so much a change in the climate (26) the fact that an English king, Henry II, inherited the Bordeaux area of France as part of his dominions during the twelfth century and the imported wine provided (27)of competition. The English wine industry did not disappear, however, (28)the sixteenth century, when the monks, who had been the main producers in the meantime, had their estates taken away by Henry VIII. The new owners let the vineyards die out. But now English people, probably(29) their memories of holidays by the Mediterranean, drink more wine than(30) and the new industry is now developing at a modest but consistent rate.

21、()

Use your ______, and you’re sure to achieve something.

Einstein’s new theory on optics changed ______ scientific ideas about light.

The government is ______ a new education policy.

The clerk ______ the judge by looking up related precedents.

He ______ all offers of friendship.

Although the wines vary, ______ is quite good.

Is there any ______ of the word in Chinese?

He soon ______ his fortune.

Passing the English examination should ______ your chances of getting the post.

The officer ______ his orders to the men by radio.

We are in a position ______ we may lose a large sum of money.

The editor and writer ______ to join our seminar.

If we hadn’t got everything ready by now, we ______ a terrible time tomorrow.

They ______out because the light’s on.

I often heard him ______ that his family was well descended.

I’ll go and see the exhibition as soon as I ______ the recorder fixed.

This book must ______ next summer.

The lighter an object, the ______it moves.

My shoes are similar to ______ you had on yesterday.

______ more to be pitied than blamed.