电子商务英语2010年10月真题试题及答案解析（00888）

我们必须想办法进入敌人的电脑获得情报。(get access to)

它是便宜的，但在另一方面，质量很差。(on the other hand)

结果非常不令人满意，和我们所期望的恰恰相反。(as opposed to)

阅读下面的短文，然后把划线的句子翻译成汉语。

How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) [Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business.] The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) [You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it.]Don’t overlook the value of information such as the type of browser and operating system used by your site visitors — these can affect how you choose to present your site.

(73)[Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize your Web site.] The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) [Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.]

Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) [You can glean trends during peak traffic periods that result in server overloads, or identify search criteria that consistently fail to deliver anticipated content.]

不管你怎么读法，这个句子总是不知所云。 (make sense)

那机会太好了，不能错过。(too...to...)

Federal Express

cash-flow

web page

pro forma

EDI

backorder

availability check

buy-in

overhead

IP address

sound clip

cross-sell

text documents

cash register

potential sales

做广告 v.a______

总部，司令部 n.h______

流行，货币 n.c______

清楚的，明确的，肯定的 adj.d______

基本的，基础的，主要的 adj.f______

分配，分布，分发 v.d______

极端的，偏激的 adj.e______

预置，初始化 n.i______

本国的，国内的 adj.d______

声称，认领 n. & v.c______

偏好，更喜欢 n.p______

同等的 adj.e______

紧缩v.d______

命令的，权威 adj. & n.i______

40、Compared with traditional customers, the emerging cyber consumers______.

贸易，商业 n.c______

39、From the third paragraph, we can infer that______.

Passage 3

The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).

The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.

To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”

For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.

37、The passage was most likely to be quoted from______.

38、The paper mentioned in this paper was written by______.

36、The second paragraph shows us the basis of relaxation therapy is______.

35、Which of the following statements is NOT true?

33、Which of the following statements is NOT true?

Passage 2

Relaxation therapy (=treatment). If you read the sentence out loud, your blood pressure will go up. If you talk to another person, it will go still higher. If the talk is with your boss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if you’re married than if you’re single.

Dozens of times each day, your blood pressure changes with what you’re feeling and doing. These “ups and downs” take place in everyone, but they are more severe in people with high blood pressure. That discovery is the basis for the newest therapy: controlling blood pressure by learning skills to control everyday stress.

Many patients control their blood pressure with the relaxation response. This takes four simple things: a quiet environment, a comfortable position(sitting or lying down), the repeating of a word, prayer or phrase each time you breathe and having none of other thoughts.

Something remarkable happens when you do this, according to research in Boston. Relaxation of the mind and body has the effect that some blood-pressure pills would have. What’s more, the blood pressure stays lower, just as it would with a pill, after you have stopped the relaxation and have returned to the stress of daily life. 

34、The first paragraph tells us the reason why your blood pressure goes up is that ______.

32、They fill newspapers between the layers of their clothes because ______.

Passage 1

Shopping-bag ladies don’t beg publicly, but they do not refuse what is offered. Once a shopping-bag lady appears where you live, it is as hard to pass her by without giving her some money as it is to pay no attention to the collection box in church. And although you may not like it, if she chooses your doorway as her place to sleep in the night, it is as morally hard to turn her away as it is to do with a lost dog.

Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers of clothes even in summer time, with newspapers filled between the layers as something against bad weather.

No one knows how many shopping-bag ladies there are in New York. The number is going up. Some persons and researchers spend a great deal of time taking care of or observing shopping-bag ladies and doing what they can to better the life lady hermits(隐士) who’re down.

31、Shopping-bag ladies are ______.

30、()

29、()

27、()

28、()

26、()

25、()

22、()

23、()

24、()

They’ve______ the prices in the shop, so it’s a good time to buy.

Human beings act in a different way from(21)of animals just because they can speak while animals cannot. (22)the cleverest animals cannot do things which to us seem very(23) and which small children,(24)they learn to talk, would be able to do.

The children______ against each other to win yearly scholarship.

They are______ a mass production movement.

The plane is______ to take off at 4.

He______ his first book to his mother.

One warning______ to stop her doing it.

We can visit your company on Monday or Tuesday; our plans are fairly______.

A poor memory______ her efforts to become an actress.

We allowed the warm water to______ us.

I have never taken anything______ didn’t belong to me.

No one is interested in that,______?

The______ medical team will soon be here.

If you______ that late movie last night, you wouldn’t be sleepy now.

“Must I come at four o’clock?”“Oh no, you______ come at four.”

Those who don’t work hard at English ought to______.

It______ for two days and the field were all under water.

Written in great haste,______ .

______ were naturally a musical family.

That kind of shoes are______ expensive for me.

According to a recent report, ______ that Americans consume does not vary greatly from year to year.