2013年考研《英语》考前押密试卷(七)

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Directions:

You aregoing to read a list of headings and a text about the functions of advertisment.

Choosethe most suitable heading from the list A-F for eachnumbered paragraph (41-45).

There isone extra heading which you do not need to use. Mark your answers on ANSWER

SHEET 1.(10 points)

[A]Advertisements add interests to life

[B] Advertisementshelp to save money

[C]Criticisms on advertisers

[D]Usefulness of small advertisements

[E]True aesthetic value of advertisement

[F]Informing : the chief function of advertising

Advertisers tend to think big and perhapsthis is why they're always coming in for criticism. Their critics seem toresent them because they have a flair for self-promotion and because they haveso much money to throw around. "It's iniquitous," they say,"that this entirely unproductive industry ( if we can call it that) shouldabsorb millions of pounds each year. It only goes to show how much profit thebig companies are making. Why don't they stop advertising and reduce the priceof their goods? After all, it's the consumer who pay... "

The poor old consumer! He'd have to pay agreat deal more if advertising didn't create mass markets for products. It isprecisely because of the heavy advertising that consumer goods are so cheap.But we get the wrong idea if we think the only purpose of advertising is tosell goods. Another equally important function is to inform. A great deal ofthe knowledge we have about household goods derives largely from theadvertisements we read.

Advertisementsintroduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more thanlikely you would obtain details regarding performance, price, etc. , from anadvertisement.

Lots of people pretend that they neverread advertisements, but this claim may be seriously doubted. It is hardlypossible not to read advertisements these days. And what fun they often are,too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway laws while waiting fora train? Would you like to read only closely-printed columns of news in yourdaily paper?

A cheerful, witty advertisement makes such adifference to a drab wall or newspaper full of the daily ration of calamities.

根据以上内容,回答1~5题。

__________。

13

Itc

  • an
  • be inferred from the text that    [A]
  • company love affairs often lea
  • d to amuch happier marriage.    [B] it is fairly popular for. bosses tohave affairs with employees.    [C] the future kings of England willnot be involved in any affairs.    [D] oeing has adjuste
14

Which of the following is true

  • according to the text?    [A] Mr Stonecipher had worked for
  • Boeing foronly 15 months when he resigned.    [B] The previous boss of Boeing also hadan offi
  • ce affair before he was fire
  • d.    [C] Boeing company makes great efforts tomaintain its ethical standards.    [D]Extra-marital affairs are notacceptable in most American corporations.
15

Theword "whistleblower" (p

  • aragraph 4) most pro
  • bably refers to a personwho    [A] likes finding se
  • cret affairs.            [B]
  • discloses secrets to others.    [C] blows the whistle as a job.            [D] forward messages for people.
16

The

  • author seems to
  • believe that    [A] Mr. Stone
  • cipher's
  • downfall had to dowith the exchange of love e-mails.    [B] Mr. Stonecipher's affair e-mails havebecome the public laughing stock.    [C] Mr. Stonecipher should have paid moreattention to the lawyer's advice. &
18

Jennifer seems to believeth

  • at    [A]the extinction of Y chromosome isinevita
  • ble.    [B]Page’s resear
  • ch is more beautiful thanhers.    [C]the“imminent
  • demise”theory is nonsense.    [D]whether Y chromosome will disappear isuncertain.   
19

The

  • author’s attitudetowards the Y chromosome issue seems to
  • be    [A]optimisti
  • c.       [B]confusing.       [C]panicke
  • d.       [D]objective.
20

The word“dinky”(p

  • aragraph4)most pro
  • bably means    [A]dirty.       [B]ta
  • cky.       [C]mal-functional.       [
  • D]defective.
21

P

  • age seems to
  • believe that    [A]the gene loss of Y
  • chromosome is sure an
  • dfast.    [B]thegene loss of Y chromosome is quite slow.    [C]the Y chromosome is facin9“imminentdemise”.    [D]the Y chromosome will be replaced by a newone.
23

We c

  • an infer from thepassage that    [A ] the results of the new study hasalready
  • been publi
  • cize
  • d.    [B]the researchers think Mr.Ellison is more classicthan narcissistic.    [C]the joke about Mr.Ellison is actuallyadapted from real life.    [D]the ranking might be different if thesurvey fo
24

According to therese

  • archers,compared with hum
  • bler managers,nar
  • cissistic bosses are more likely to    [A]have faster professional a
  • dvances.    [B]draw attention from the generalpopulation.    [C]dramatize the changes in their companies.    [D]use resources of the company in extremeways.
25

A pr

  • actical pro
  • blem withthe“It’S all about me”study is that    [A]the survey takes too mu
  • ch time to becomplete
  • d.       [B]the subjects for the survey may not bevery cooperative.    [C]the bosses who are narcissistic arelikely to tell lies to the surveyors.    [D]the six available indicator
26

Jim Collins seems tobelieve th

  • at truly successful managers    [A]should encourage the staff
  • by setting upexamples.    [B]should not be regarded as stars by theiremployees.    [
  • C]shoul
  • d ban boss—worship in the companiesthey lead.    [D]should be as humble as possible in theircompany.
27

The

  • author's attitude towards computerization seems to
  • be    [A] indifferent.         [B]suspi
  • cious.            [C]biase
  • d.            [D] isupportive.
29

According to the p

  • assage, the major advantage of the Internet is    [A] its convenience in o
  • btaininginformation.    [B] its wide and
  • cheap access aroun
  • dthe world.    [C] its ability to process information.    [D] its adaptability to computerhardware.
30

Theword "f

  • acilitated" (paragraph 2) is closest in meaning to    [A] caused.&n
  • bsp;           [B] developed.            [
  • C] assiste
  • d.            [D] fascinated.
31

Computeriz

  • ation in school education seems to
  • be    [A] yielding positive results.    [B] distra
  • cting the stu
  • dents' attention.    [C] reducing the number of schooldropouts.    [D] relieving the burden of thetraditional teachers.
32

__________

[

  • A]loyalty&n
  • bsp;             [B]
  • cre
  • dit              [C] prestige          [D] diversity
34

__________

[

  • A]there
  • by               [B] though              [
  • C] nonetheless       [
  • D] hereafter
35

__________

[

  • A]customers&n
  • bsp;           [B] addi
  • cts             [C] participants       [
  • D] marketers
36

__________

[

  • A]variety&n
  • bsp;              [B]
  • couple              [C] monotone         [
  • D] section
37

__________

[

  • A]discovering&n
  • bsp;          [B] introdu
  • cing          [C] raising            [
  • D] creating
38

__________

[

  • A]exchange&n
  • bsp;            [B] pur
  • chase            [C]
  • download         [D] acquire
39

__________

[

  • A]propagated&n
  • bsp;          [B] advertised           [
  • C]
  • delivered          [D] affected
40

__________

[

  • A]Since&n
  • bsp;                [B] However            [
  • C] Such              [
  • D] So
41

__________

[

  • A]internet&n
  • bsp;             [B] online              [
  • C] current           [
  • D] predominant
42

__________

[

  • A]though&n
  • bsp;             [B] for                [
  • C] but              [
  • D] while
43

__________

[

  • A]devastate&n
  • bsp;            [B] designate           [
  • C] cultivate          [
  • D] confirm
44

__________

[

  • A]interaction    [
  • B] assimilation         [
  • C]
  • differentiation     [D] collaboration
45

__________

[

  • A]encourage&n
  • bsp;            [B] frustrate             [
  • C] tempt             [
  • D] commit
46

__________

[

  • A]Pirating&n
  • bsp;              [B] Optimisti
  • c           [C] Successful        [
  • D] Legitimate
47

__________

[

  • A]merely&n
  • bsp;              [B] virtually            [
  • C]har
  • dly            [D]actually
48

__________

[

  • A]like&n
  • bsp;                [B] about             [
  • C] as              [
  • D] on
49

__________

[

  • A]Advertising&n
  • bsp;           [B] Marketing           [
  • C] Sales              [
  • D] Promotion
50

__________

[

  • A]arrived&n
  • bsp;               [B] topped              [
  • C] overcame         [
  • D] descended
51

__________

[

  • A]transferring&n
  • bsp;           [B] transforming         [
  • C] transmitting       [
  • D] transplanting