电子商务英语2016年10月真题试题及答案解析（00888）

互联网与其他销售渠道不同。

不是所有的产品在互联网上都能卖得好。

这些公司的业务重点主要是销售队伍自动化。

好的计划是商业成功的第一步。

从本质上讲，这就是一种网上支付的方法。

(71 ) [Many firms have found that attracting the college marker is not a simple task.] (72) [College students are somewhat of a paradox—students are easy to find but hard to reach.] For example, (73 ) [many college college students not be reached through traditional advertising media because they have little spare time.] One promotion executive recommends that firms seeking this because they have little space time. One promotion executive recommends that firms seeking this market utilize on-campus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) [Word-of-mouth communication among student s and displays in college stores also represent unique opportunities in this market.] Word-of-mouth is crucial due to the close social interaction among college students.

(75) [The college store represents an important opportunity due to the homogeneous nature of the college marker:]“The firm is guaranteed that walk-in traffic is the audience it wants to reach.”

He can get help via email or a list of to frequently______(ask) questions, but he wants a live person to assist him.

The fewer clicks______(need) to order, the better.

If having one form of live support is good, having many______(choose) from is better.

Electronic signatures are_______(become)more acceptable in global transactions.

In addition to______(buy and sell) products, e-business may also handle other traditional business aspects.

subject to

at ease

memo

origin

grocery

web traffic flow

privacy

domain name

CEO (chief executive officer)

56. risk assessment

authentication

price list

twitter

shopping policy

returns policy

customized software

snail mail

electronic storefront

debit card

niche marker

有效的 adj.u___________________

论坛 n.f___________________

上传 v.u___________________

抛弃 v.r___________________

方面，特点 n.d___________________

实体 n.e___________________

问题，质疑 n. /v.q___________________

透明的 adj.t___________________

不断地经常地 adv.e___________________

30、()

We all know that the Internet has(31，成为)the lifeline of almost all businesses.The (32，当前的)trends show that the use of the Internet, smart phones and the (33，信心)of the people in using their credit cards online is growing exponentially.Hence, e-commerce is here to stay, and we have to (34，调整)ourselves to become smarter online buyers and (35，卖方)and web entrepreneurs.

设备 n.f___________________

27、()

29、()

28、()

25、()

26、()

23、()

24、()

22、()

20、According to the passage, who are probably NOT Wal-Mart’s typical customers?

Experts suggest using a different password for every website you visit, and Changing the password every few months. It takes trouble to keep them in mind,but it’s well worth the effort. Be(21)with your passwords and make it difficult for someone to enter your accounts. The more(22)you make your password, the more difficult it is for someone else to figure(23). Use privacy setting(设置)on social websites to restrict entry into your personal information and limit the(25) of private information you share. Even seemingly innocent information you expose about yourself could be used against you. I once read about a burglary(入室盗窃).It(25)that the thieves selected that particular home by(26)a Facebook message.

Information on Internet has made it easier for thieves to steal any information about you. Never(27)your full birth date. Never respond to e-mails delivering personal or financial information. Do not freely offer personal information to anyone (28)you are certain who you are dealing with. (29) the necessary (预防措施)is the best way to(30)you and your personal information stay protected.

21、()

Passage 3

Wal-Mart’s online experience is proof that success in the brick and mortar world doesn’t crate corresponding success in e-commerce.

Offline, Wal-Mart is a sprawling giant, the world’s largest retailer. Its US stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is Wal-Mart employee.

Wal-Mart’s dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart. com is distinctly back ofthe pack in terms of total online sales. Wal-Mart’s offline retail success isn’t replicated online because, says Spieler, “that’s not where their customer base is.”She notes the typical online shopper is a very different creature than the typicalWal-Mart customer. “People who shop at Wal-Mart like to go to the store,”she says. “Wal-Mart caters more to people with large families and people who aren’t in much of a hurry.”

18、What is the meaning of “brick and mortar world”?

17、If a customer buys something that does not meet his expectation, what is probably the advantage of dealing through e-commerce over the present normal one?

19、“Wal-Mart’s offline retail success isn’t replicated online”means______.

16、We can infer from the passage that in licensing new drugs the FDA in the United States is ______.

Passage 2

In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration of they may decide that FDA’s rules are too strict and buy from Switzerland instead.

Customers will still need to use their judgment. But precisely because the technology is new, electronic shippers are likely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent(到来，出现) of cyberspace may argue for fewer consumer protection laws, not more.

15、According to the passage, what is a valuable competitive advantage in e-commerce?

13、With a third-party payment gateway, the customer starts the checkout process______, and completes the payment on the payment gateway site.

14、As______does everything for you, it can be an easy for start-up business.

12、A payment gateway is simply a service which connects your Web site with the______.

You can use your mobile phones to_____the check, adding money to your account.

Passage 1

Virtually all e-commerce sites accept credit cards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there’s a bit more to it than that, in essence that’s all it is—a way to take payments online.

There are three basic types of payment gateways. The first is an API (Application Programming Interface), This means that the customer never sees the payment gateway Web site—your shopping cart talks to it seamlessly in the background. This is generally the best option as it’s a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.

The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you’ll probably lose a few sales. Some third-party payment gateways allow you to customize the page design.

There are also integrated payment gateways. In this scenario, you don’t need a merchant account from your bank—the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.

11、Almost all e-commerce sites accept______as their primary form of payment.

A firewall______unauthorized access to your computer.

As people become even______patient with messages and content they don’t want, precision targeting will even more vital.

Searching by_____is the most common method of using a search engine.

The instances of online credit card______and hacking are increasing.

The manual process of classifying material on the Web takes_____too much time.

Write clearly and prominently all the sales and after-sales support terms so as to avoid______.

Being on the Web means your business will be_____to an international audience.

Many sites______provide a long list of products______lump them a search button,making it difficult to find them.

Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very_____market rather than a broad market.