Passage 2

In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration of they may decide that FDA’s rules are too strict and buy from Switzerland instead.

Customers will still need to use their judgment. But precisely because the technology is new, electronic shippers are likely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent(到来，出现) of cyberspace may argue for fewer consumer protection laws, not more.

15、According to the passage, what is a valuable competitive advantage in e-commerce?

互联网与其他销售渠道不同。

不是所有的产品在互联网上都能卖得好。

这些公司的业务重点主要是销售队伍自动化。

好的计划是商业成功的第一步。

从本质上讲，这就是一种网上支付的方法。

(71 ) [Many firms have found that attracting the college marker is not a simple task.] (72) [College students are somewhat of a paradox—students are easy to find but hard to reach.] For example, (73 ) [many college college students not be reached through traditional advertising media because they have little spare time.] One promotion executive recommends that firms seeking this because they have little space time. One promotion executive recommends that firms seeking this market utilize on-campus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) [Word-of-mouth communication among student s and displays in college stores also represent unique opportunities in this market.] Word-of-mouth is crucial due to the close social interaction among college students.

(75) [The college store represents an important opportunity due to the homogeneous nature of the college marker:]“The firm is guaranteed that walk-in traffic is the audience it wants to reach.”

He can get help via email or a list of to frequently______(ask) questions, but he wants a live person to assist him.

The fewer clicks______(need) to order, the better.

If having one form of live support is good, having many______(choose) from is better.

Electronic signatures are_______(become)more acceptable in global transactions.