- A.Advertising and promotion.
- B.Informative function of advertising.
- C.Advantages and disadvantages of advertising.
- D.Benefits of advertising and its characteristics.
- A.forces his own views on the public
- B.holds one-sided views on advertising
- C.can’t tell persuasion from information
- D.is interested in nothing but the buyers’ attention
- A.There is nothing wrong with advertising in persuading buyers.
- B.Advertising can prevent low-quality articles from entering markets.
- C.Advertising informs people of new ideas rather than wins them over.
- D.Buyers are not interested in getting information from advertisements.
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- A.journey
- B.wisdom
- C.opportunity
- D.community
- And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising,no regular advertiser dare promote a produ
- If its message were restricted merely to information,which would be difficult to achieve,for even a detail such as the choice of the colour of a shirt is subtly persuasive,advertising would be so boring that no one would pay any attention.But perhaps that
- A.he understands the cost of advertising well
- B.advertising costs money like everything else
- C.it is worthwhile to spend money on advertising
- D.everyone knows advertising is money consuming
- 6
-
17()
- A.hug
- B.nod
- C.lift
- D.strike
- 7
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18()
- A.slipping
- B.rolling
- C.rushing
- D.breaking
- 8
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19()
- A.firmly
- B.constantly
- C.simply
- D.politely
- 9
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- A.reached
- B.washed
- C.raised
- D.waved
- 10
-
16()
- A.watched
- B.inspected
- C.witnessed
- D.noticed
- 11
-
13()
- A.concerned
- B.excited
- C.puzzled
- D.bored
- 12
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14()
- A.make
- B.start
- C.take
- D.continue
- 13
-
11()
- A.before
- B.unless
- C.though
- D.since
- 14
-
12()
- A.story
- B.deed
- C.desire
- D.demand
- 15
-
10()
- A.quitted
- B.marched
- C.exited
- D.approached
- 16
-
9()
- A.company
- B.presence
- C.challenge
- D.attack
- 17
-
8()
- A.excused
- B.refreshed
- C.prevented
- D.forgave
- 18
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6()
- A.target
- B.rule
- C.record
- D.example
- 19
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7()
- A.stressful
- B.accessible
- C.awkward
- D.tough
- 20
-
4()
- A.beyond
- B.over
- C.around
- D.into
- 21
-
5()
- A.hated
- B.ignored
- C.missed
- D.refused
- 22
-
3()
- A.smokes
- B.smiles
- C.sighs
- D.smells
- 24
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- A.service
- B.appearance
- C.state
- D.attitude
- A.what
- B.which
- C.as
- D.who
- A.must
- B.can
- C.shall
- D.may
- A.cut down
- B.cut in
- C.cut off
- D.cut out
- A.close to
- B.next to
- C.far from
- D.out of
- A.passed
- B.has passed
- C.has been passing
- D.had passed
- A.break up
- B.pick up
- C.put up
- D.take up
- A.will have discovered
- B.are discovering
- C.will be discovering
- D.have discovered
- A.finally
- B.immediately
- C.occasionally
- D.certainly
- A.even if
- B.in case
- C.so that
- D.as though
- A.astonished
- B.depressed
- C.overcome
- D.hit
- A.that
- B.what
- C.who
- D.which
- A.as
- B.that
- C.when
- D.where
- A.knowledge
- B.ability
- C.competition
- D.challenge
- A.one
- B.it
- C.that
- D.this
- A.Not in the least
- B.No way
- C.Yes,of course
- D.I’m afraid so