Passage 2

Imagine a customer visiting your website for the first time. He’s on the verge of buying a product or using a service when something on your site confuses him. He doesn’t know how to proceed. Sure, He can get help via email or a list of answers to frequently asked questions, but he wants a live person to assist him. If you don’t provide this option, you’ll likely lose that customer. And a toll-free telephone number often won’t do the trick, because the typical customer has only one home phone line, accesses the Web through it, and won’t gladly log off Internet to call for help.

Many companies are (enhancing) their sites with support features that allow real - time communication over the Internet. The tools available range from text chat to page pushing, Voice over IP (VoIP), shared browsing, call-back technology, or a combination. In most cases, you needn’t install a new set of servers to handle these solutions. Several vendors offer these tools as hosted services, for which you pay a monthly fee, and add a few lines of HTML to the code for your site.

15、The writer suggests that you should offer______to assist tho customer on the website.

我打算开一家网店销售鞋、包和女士时装。

电子商务和移动商务之间的差距正在缩小。

这个软件会帮助你的电脑运行得更快。

为了更好地保护你的电脑，你要经常更新防火墙。

电子商务将会长久地存在。我们要学会适应它。

The paradox of marketing in an e-business environment is that it’s more complex than marketing directly to consumers, and yet fundamentally the same. (71 ) [The basic equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it.] In a retail environment, that’s where the story often ends: getting to a sale is the focus and point of marketing. That’s not true in an e-business environment.

(72) [There are so many e-business marketing strategies and there are just as many business marketing strategies offline.] But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time. Focus on the best online market strategies when you create your internet marketing plan.

The following are some of the most effective marketing strategies online:

(73) [Create a high quality website that offers excellent information and resources to those visiting the site.]

Execute effective performance marketing campaigns. (74) [ You can actually target potential customers based on the keywords they search for.]

Don’t underestimate the value of quality links.

Showcase your expertise in forums, groups, and social networks.

(75) [Email marketing is an absolutely essential e-business marketing strategy.] 

And if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business greatly.

Creating your own affiliate program is arguably the most effective way of growing your business and sales online.

The thieves must have deliberately______(trigger) the alarm and hidden inside the house.

If the package is______(wrap) well, we assume the contents are also wonderful.

Success in the online marketplace is never an_______ (assure) outcome.

Anyone who is not______(qualify) for his or her job should be categorized “off-staff”.