Passage 2
Brand Value
Since the recession hit, about 40% of grocery shoppers say they’ve switched over to store brands. But how much can you really save? And how do these foods taste anyway?Consumer specialist Ric Romero teamed up with Consumer Reports to find out if store brands will satisfy your taste buds.It used to be when you walked down a stone aisle, this is what you might see: boring black and white packages containing generic brands that looked and usually tasted pretty dull. But in recent years, Consumer Reports’Tod Marks says, “All that’s changed."“Consumer Reports has long surveyed our subscribers about their preferences when it comes to food, and 70% of those we surveyed said the quality of store brands is really quite high in their minds.”Consumer Reports’ trained tasters compared leading brand names with store brands, trying 29 different foods. They did blind taste tests on everything from salsa to frozen strawberries. Betty Crocker’s Au Gratin Potatoes went head-to-head with Great Value by Walmart. And the winner? Great Value, at half the price.Old EI Paso Thick N’ Chunky Salsa battled it out with Costco’s Kirkland Signature Organic. Kirkland’s Medium Salsa is tastier and is almost half the price.Overall, tasters found the store brands as good as or better than big-name brands 23 out of 29 times. So switching to store brands can be a good way to save money spent on groceries.
About 70% of grocery shoppers say they’ve switched over to store brands because of economic concerns.
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