我
- 3
-
专项旅游
- 4
-
无形收入
- 5
-
冲动购买
- 6
-
载客率
- 7
-
重要的营销工具
- 8
-
旅游动机
- 9
-
国际短程游览者
- 10
-
放游胜地
- 11
-
过境旅游者
- 14
-
外汇收入
- 32
-
40
- A.account
- B.money
- C.bill
- D.payment
- 33
-
The notion of tourism _____ the idea of the Grand Tour, which spanned the 16th to 19th centuries.
- 34
-
37
- A.prompts
- B.words
- C.signs
- D.hints
- 35
-
38
- A.follow up
- B.move through
- C.fit into
- D.check into
- 36
-
39
- A.cost
- B.balance
- C.expenditure
- D.cheque
- 37
-
35
- A.read
- B.find
- C.sign
- D.write
- 38
-
36
- A.follow
- B.followed
- C.following
- D.to follow
- 39
-
34
- A.automatically
- B.Systematically
- C.quickly
- D.gradually
- 40
-
33
- A.check
- B.make
- C.find
- D.retrieve
- 41
-
32
- A.that
- B.if
- C.when
- D.how
- 42
-
29
- A.that
- B.which
- C.it
- D.as
- 43
-
30
- A.employ
- B.include
- C.have
- D.cover
- 44
-
31
- A.attitude
- B.arrangement
- C.system
- D.sequence
- 45
-
28
- A.block
- B.meet
- C.have
- D.ask
- 47
-
27
- A.needed
- B.required
- C.available
- D.accessible
- A.To evaluate the tour sites and design family trips.
- B.To evaluate the local resources and report to local government
- C.To design marketing plan and train 1ocal farmers,'
- D.To arrange educational tours for tour bus guides and local reporters.
- A.Mainly from vacation farms.
- B.Mainly from sales of tour products
- C.Mostly from government
- D.Partly from agriculture tourism.
- A.To educate tourists.
- B.To educate farmers.'
- C.To get staff in travel industry familiar with the new types of tourism
- D.To get all potential visitors familiar with tourism
- 51
-
(2)
- Agricultural tourism can serve to educate urban tourists about the problems and challenges facing farmers, says Andy Lewis, Grant county community development agent. While agriculture is vital to Wisconsin, more and more urban folk are becoming isolated f
- Animal rights and the environment are examples of two issues that concern both urban consumers and farmers. Farm tours could help consumers get the farmer's perspective on these issues, Lewis notes. Several Wisconsin farms alrea
- Farm tours could be combined with other activities in the area such as trip as to the Mississippi. River and/or visits to historical towns or landmarks, Lewis says. The project will help expose farmers to the tourism industry and farm vacations as a way t
- A.To get financial income
- B.To provide basic education opportunities to visitors
- C.To arouse visitors' concern of farmers' problems.
- D.To let the others know farmers" challenges.
- A.Advertising can create demand
- B.The advantages of advertising
- C.What effective advertising can do
- D.The role of advertising in selling products
- 53
-
What is the current problem existed in the agriculture tourism development according to the passage?
- A.Over-development
- B.Less development
- C.Development without any coordination
- D.Development without any control
- A.rational buying motives
- B.the consumer's commonsense
- C.emotional buying motives
- D.the desire for a good product
- A.they believe people can be influenced to buy a certain product
- B.it takes a 1ot of advertising to convince people to buy a certain product
- C.most consumers are not easily influenced by emotional appeals
- D.advertising based on emotional appeals are very effective
- 56
-
(1)
- Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to dev
- But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to bay particular products, many respond by buying them.
- Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
- Buying' motives are usually broken down into two categories: Rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of f
- Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of livi
- It can be inferred from the passage that one of the advantages of advertising for consumers is that.
- A.it can create a big demand for consumer goods
- B.the mass market created by it leads to low prices
- C.Producers can introduce pew products to consumers
- D.it helps consumers discover new products
- 57
-
A long-term, sustainable development of tourism are supported by all the following EXCEPT _____ .
- A.adequate infrastructure
- B.large tourism campaign
- C.well-trained human resource,
- D.aggressive marketing plan
- A.many advertisements are to difficult for them to understand
- B.they are afraid to be taken in by dishonest advertisement
- C.mass advertising offers them a range of good and cheap products
- D.they are confused by the quantity of advertisements promoting it
- A.psychological
- B.ecologic
- C.mental
- D.aesthetic
- A.Action
- B.Motivation
- C.Behavior
- D.Awareness
- A.the lesser developed countries
- B.developing countries
- C.remote regions
- D.developed countries
- A.Food and beverage
- B.Sales
- C.Marketing
- D.Accounting
- A.the effects on income
- B.the effects on employment
- C.the effects on scenic spots
- D.the effects of investment
- A.3 to 12
- B.4 to 18
- C.4 to 20
- D.5 to 20
- A.Thomas Cook
- B.Kemmons Wilson
- C.Samuel Cunard
- D.Ellsworth Statler
- A.control of the route and the stops enroute
- B.control of departure times
- C.Ability to carry baggage and equipment easily
- D.ability to get up and walk around
- A.attract attention
- B.present the image of the tour agent
- C.provide detailed information
- D.persuade customers to purchase the product
- A.Australia
- B.Asia
- C.Europe
- D.North America
- A.Outbound
- B.Inbound
- C.Domestic
- D.International
- A.late 1950s and early 1960s
- B.late 1960s and early 1970s
- C.late 1970s and early 1980s
- D.late 1980s and early 1990s
- A.It is the prime government agency in the U.S.
- B.It is responsible for the growth of tourism in China.
- C.it is a global organization for international air carriers.
- D.h aims to promote civil aviation on a worldwide scale.
- A.composition
- B.composedness
- C.composite
- D.comprehension
