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Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to dev
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to bay particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying' motives are usually broken down into two categories: Rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of f
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of livi
It can be inferred from the passage that one of the advantages of advertising for consumers is that.
A.it can create a big demand for consumer goods
B.the mass market created by it leads to low prices
C.Producers can introduce pew products to consumers
D.it helps consumers discover new products