电子商务英语2017年4月真题试题及答案解析（00888）

电子商务正在改变我们的生活，你准备好了吗?

在我们的行业中，物流比技术更重要。

这几个因素都可能影响你的决定。

(71) [If you are serious about growing your online business, you need to know where your market is and how to reach it.] (72) [What does the future of Internet marketing look like right now? Pretty much like a teenager.] Just take a look at today’s teens, and here’s what you’ll see.]

■ IPods loaded with music they’ve selected 

■ (73) [Cell phones used constantly for text messaging, sending photos or short video clips, web surfing and taking]

■ Wireless laptops that can link to the Internet from pretty much anywhere and what are these kids doing on their computers?

■ Reading new blog posts, watching viral videos friends send them, hanging out at social networking sites with people who share their interests, and creating their own web content and uploading it so other people can see it 

These kids tell online business owners a lot. They tell us that people are creating their own personal web experience. (74) [They’re creating networks of trust made up of people, groups and businesses they want to hear from.] (75) [They’re eliminating what’s irrelevant to them and pulling in only what they consider significant.] And they’re using a whole array of tools to do this, while accessing a full range of media.

That means that if we want to market to today’s Internet audience, we’ve got to become part of their trusted networks and use the same tools and media to reach them with content they want to see. And that boils down to one thing: segment, segment, and segment.

我们可以用这个软件来解决你的支付问题。

分析消费者的购物习惯是卖家的最重要的任务。

He was valued for his skill in ______(raise) money for the company.

They began with a good idea. They______(see) a gap between what people wanted and what was available.

Many large-and small-scale online grocer ventures have______(fail) or continue to lose money these months.

We are looking for a new manager. Good business skills in recruitment, management, negotiation, marketing and management are_______(require).

In most circumstances e-business_______(refer) exclusively to Internet businesses.

prevent from

place the order

regardless of

sales channel

buying habits

a new perspective

organizational structure

payment options

basic elements

financial report

website maintenance

consist of

in stock

market analysis

future plan

current customer

different needs

sales strategy

company growth

服务n.s______________

online store

私有的，私人的adj.p______________

买，购买v.p______________

趋势，趋向n.t______________

生产率，生产力n.p______________

有效率的，高效能的adj.e______________

跟踪，检测，迫踪v.t______________

额外的，附加的adj.a______________

传递，传达，转播v.r______________

Offline, Wal-Mart is a sprawling giant, the word’s largest (31，零售商). ItsU.S. stores number 3300 and it employs more than one million workers, which means about one out of every 300 Americans is a Wal-Mart(32，雇员).And the giant is getting bigger. Wal-Mait is (33，扩展)its line to include designer clothes like those sold in Old Navy, and building its new stores with the capacity to offer more, (34，食品杂货). Wal-Mart plans on opening 70 new supercenters in 2003.But(35，在网上), down at #13，with only 6.5 million visitors, is Wlamart. com. At the top is e-commerce wunderkind eBay, with 34.4million visitors, followed closely by Amazon with 25.6 million visitors.

和益，获益 n./v.b______________

28、()

29、()

30、()

27、()

26、()

23、()

25、()

24、()

Teleshopping is becoming popular in Europe. The biggest Swedish company sells different kinds of things on TV in European countries, and in one year it can (21) about $ 100 million. In France there are two teleshopping (22)and the French spend about$ 20 million a year buying things (23)these channels for an hour every day last year. Now the government(24)opening other channels for teleshopping, including the largest American teleshopping company and a 24-hour teleshopping company. Cerman businessmen hope this new teleshopping will help them sell(25)things.Some people like teleshopping(26)they can do some shopping without leaving their homes, especially in the cities with heavy traffic.(27)at the tame time, other European do not like this new way of shopping. They call teleshopping “Junk on the Air”. They usually(28)the quality of the things sold on TV.

The need(29)high quality makes the European teleshopping companies have to be different from the American companies.(30)will have to be more careful about the quality of the things they sell if they want to make money.

21、()

22、()

Passage 3

E-commerce websites are now a well known concept among all net users. Every net surfer has come across or used services of e-commerce sites at some point. Customers always prefer websites that offer them secure transactions at the time of payment. As the instances of online credit card theft and hacking having increased, so is the need installing secure and reliable mode of online payment.

In any given e-commerce design package three things are most important —user friendliness extended features and quality. E-commerce can help your e-business achieve greater heights and profits with the help of many features.

19、According to the writer, nowadays all net user are familiar with the concept of _______.

18、Although search engines have their branches in many other countries, the American way of information presentation and their logic are still______.

20、The need for installing secure and reliable mode of online payment results from_______.

16、The underlined word “circumvent” in the first paragraph is closest in meaning to_______.

17、Why do non-native English speakers have many disadvantages on the Web?

13、In the passage the writer wants to______.

14、From the passage we can infer (推断)that______.

Passage 2

Searching by keywords is the most common method of using a search engine,but the problems with keywords are the relatively imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. Directories like Yahoo try to (circumvent) the problem, but the manual process of classifying material on the Web takes up too much time, resulting in very few search results. Therefore new paradigms of searching are needed as well as new software that is able to categorize Web sites automatically.

The majority of search engines come from the United Stales and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multicultural nature of the information society. The Internet has become a success throughout the world, but the American search engines operate with a US-centric company structure and tend to concentrate upon the English language. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.

15、A major problem of keyword searching is______.

Passage 1

It’s a goal for millions of families every year to keep the Christmas spending within a certain amount of money, but you can still afford the gifts because your loved ones will enjoy them. This concern is becoming greater and greater these days. Even so, there are several things that you can do to help.

Hit the sales.No one wants to gel up at four o’clock in the morning and fight to get good deals on Black Friday (the first Friday at Christmas time). It’s surely very difficult to pick up the courage and get out there in the cold for a gold deal. But sometimes it can be well worth it. Many retailers offer specials all through the day. Some even offer online Black Friday specials, so we may still be able to get a great deal on Black Friday.

Read advertisements regularly.Once the Christmas shopping season is coming, retailers will be hungry for business. They will try their best to get us into the store. Please read the weekly advertisements of sales among the major retailers from time to time. We may be lucky enough to find different prices for the same thing in different shops.

Shop online.Some of us don’t like running from store to store to get the best price on the perfect gift. Some of us don’t like to go out in the cold at all, and then, we can do online shopping.

The world of online shopping makes it possible for us to visit all the major retailers and some specially store on the Internet. We can find exactly what we are looking for at the best possible price without even having to leave the house. With traditional Christmas shopping, it will always take us a long time to wait if we want to get the perfect gift.

11、The underlined word “specials” in Paragraph 2 means______.

12、We can have more choices to get a good deal______.

They say China’s growth, though slower, is still very robust (强劲有力的)compared to the world’s_______economies.

The report showed that 22% of Taobao customers in small towns used mobile application_______online. But the percentage declined to 17% in first-and second-tier cities.

Web storefronts______close. Being on the Web means our business will be open 24 hours a day, 7 days a week.

He wants to transfer some money to the______of his daughter.

Keep the customer ______of the order status at all times by email or by providing a tracking link.

The terms of an agreement or treaty are the ______that must be accepted by the people involved in it.

A computer hacker is someone who tries to ______computer systems, especially in order to get secret information.

After the online deal, you’d better immediately send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in ______.

Executing the e-business strategy online requires______careful business planning—it requires the technicians to build and maintain a site that can truly support the business over time.

Keep all kinds of payment options available to your customers. Not everyone feels comfortable ______through a credit card, or has one.