(71) [If you are serious about growing your online business, you need to know where your market is and how to reach it.] (72) [What does the future of Internet marketing look like right now? Pretty much like a teenager.] Just take a look at today’s teens, and here’s what you’ll see.]
■ IPods loaded with music they’ve selected
■ (73) [Cell phones used constantly for text messaging, sending photos or short video clips, web surfing and taking]
■ Wireless laptops that can link to the Internet from pretty much anywhere and what are these kids doing on their computers?
■ Reading new blog posts, watching viral videos friends send them, hanging out at social networking sites with people who share their interests, and creating their own web content and uploading it so other people can see it
These kids tell online business owners a lot. They tell us that people are creating their own personal web experience. (74) [They’re creating networks of trust made up of people, groups and businesses they want to hear from.] (75) [They’re eliminating what’s irrelevant to them and pulling in only what they consider significant.] And they’re using a whole array of tools to do this, while accessing a full range of media.
That means that if we want to market to today’s Internet audience, we’ve got to become part of their trusted networks and use the same tools and media to reach them with content they want to see. And that boils down to one thing: segment, segment, and segment.
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