单选

●某企业开发了一种新产品,拟定的价格方案有三种:较高价、中等价、较低价,估计这种产品的销售状态也有三种:销路较好、销路一般、销路较差。根据以往的销售经验,他们算出,这三种价格方案在三种销路状态下的收益值如表3所示:

 

企业一旦选择了某种决策方案,在同样的销路状态下,可能会产生后悔值(即所选决策方案产生的收益与最佳决策收益值的差值)。例如,如果选择较低价决策,在销路较好时,后悔值就为8万元。因此,可以根据上述收益值表制作后悔值如表4所示

(空缺部分有待计算):

 

企业做定价决策前,首先需要选择决策标准。该企业决定采用最小一最大后悔值决策标准(坏中求好的保守策略),为此,该企业应选择决策方案(69) 。

(69)A.较高价   

B.中等价   

C.较低价   

D.中等价或较低价

参考答案
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