Mass tourism will not disappear altogether or be completely replaced by the new tourism. However, the rate of growth of new tourism will rapidly outpace that of the old. The future growth prospects of old and new tourism can be compared with typewriters and computers. While there will continue to be a market for typewriters (mass tourism), the growth of new computers (new tourism) will be far greater. Having used typewriters and then been exposed to the power of computers, users will be unwilling to go back to the old way. This exact logic holds for old and new tourism. Also as new demand is fueled by population growth and the opening up of new markets in Eastern Europe, Asia, the Pacific and Africa, the demand for rigidly packaged holidays to sun destinations could surge.
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