The primary benefit of tourism to travelers is a measure of personal pleasure, and there seems hardly to be a tourist offering to fit every taste and individual interest. Some just want to lie on a beach. Others may seek exposure to the ants, architecture, cuisine, crafts, traditions, or lifestyle of a different culture. Others wish to visit a place of exceptional natural beauty or a location that offers specific recreation activities, or to study a particular topic. Whatever the focus "whether going white water rafting or taking an architectural tour or photographing native flowers---it is an activity chosen to bring enjoyment to the tourist.