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Tourism was brought sharply into international focus at the end of the Second World War.Within a mere 20 years of the industry’s take-off, international tourism displayed nearly all the characteristics of its manufacturing counterpart—it was mass,standardized and rigidly packaged.By the mid-1970s,tourism was being produced along assembly-line principles,similar to the automobile industry, with tourists consuming travel and leisure services in a similar robot-like and routine manner.Understanding the evolution of mass tourism,and the factors that created it,are key to understanding the industry’s transformation.

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