The application of the internet over the past few decades has been transforming the way that products and services are distributed to customers. Tourism and hospitality are of no exception Tourists have started to purchase airline tickets and make hotel or tour reservations online. Aside from desktop computers, mobile devices such as smart phones and tablets are heavily used by travelers to book travel-related products and services. Under the traditional distribution model, travelers rely heavily on traditional travel agencies, to buy the products provided by suppliers (e.g. hotels and airlines) via global distribution systems (GDS). Using the Internet, travelers can now directly get travel information and make their bookings via the websites of suppliers.
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